Protected: WORKSHOP MATERIALS

Expected # of Participants: 50 pax

Target Audience: Brand/Product Managers, Marketing Strategists, PR Officers, Corporate Communications Executives, or Communications Practitioner who recognize the potential of the online community and hopes to understand its dynamics further.

Venue: Hampton Room, 2/F Astoria Plaza

Schedule: 4 November, 2009, 8am to 5pm

Session Speakers

One Blogging Nation:
An Overview of Blogging in the Philippines
Juned Sonido, Philippine Blog Awards, President



Understanding the Traits and Nuances that make the Internet Community What It Is
Jayvee Fernandez, BlogBanc, Inc. Co-Founder and Asian Institute of Management Faculty



BIGGER THAN YOURSELF:
Energizing Brand Advocates through Social Relevance
Mr. Brad Geiser, GeiserMaclang Marketing Communications Chief Strategist & Managing Director



THE COMMERCIAL YOU CAN TALK TO:
Making your Advertising Come to Life through Digital Word-of-Mouth
Mr. John Rojo, Bayantel Communications Division Head for Corporate Brand & Communications