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Astoria Plaza | 4 November 2009 | Wedneseday, 8am to 5pm
A Fund Raising Activity for the Philippine Blog Awards

Learn how to tap the Power of Community, Dialogue and Partnership
Listen to the insights and key learnings of the country’s most innovative brands
Discover how new communication techniques can optimize your promotions

Workshop Outline:

8:00‐9:00am REGISTRATION
KEYNOTE:
One Blogging Nation: An Overview of Blogging in the Philippines
Understanding the Traits and Nuances that make the Internet Community What It Is
(Philippine Blog Awards)

BIGGER THAN YOURSELF:
Energizing Brand Advocates through Social Relevance
(GeiserMaclang Marketing Communications, Inc.)

THE DNA OF VIRAL MARKETING:
Inspiring Customer Engagement at the Heart of the Online community
(Krispy Kreme)

12:00‐1:00pm LUNCH

THE COMMERCIAL YOU CAN TALK TO:
Making your Advertising Come Alive through Digital WordofMouth
(Bayan Telecommunications)

DRIVING WALK‐INS THROUGH STORE SPECTACLES:
How a Little Theater Generates Buzz Online and Offline
(7-Eleven Philippines)

4:00‐5:00pm BREAKOUT Session
Exercises: Creating your own Online campaign

Expected # of Participants: 50 pax

Target Audience: Brand/Product Managers, Marketing Strategists, PR Officers, Corporate Communications Executives, or Communications Practitioner who recognize the potential of the online community and hopes to understand its dynamics further.

Venue: Hampton Room, 2/F Astoria Plaza

Schedule: 4 November, 2009, 8am to 5pm

Session Speakers

One Blogging Nation:
An Overview of Blogging in the Philippines
Juned Sonido, Philippine Blog Awards, President

Understanding the Traits and Nuances that make the Internet Community What It Is
Jayvee Fernandez, BlogBanc, Inc. Co-Founder and Asian Institute of Management Faculty

BIGGER THAN YOURSELF:
Energizing Brand Advocates through Social Relevance
Mr. Brad Geiser, GeiserMaclang Marketing Communications Chief Strategist & Managing Director

THE COMMERCIAL YOU CAN TALK TO:
Making your Advertising Come to Life through Digital Word-of-Mouth
Mr. John Rojo, Bayantel Communications Division Head for Corporate Brand & Communications
Philippine Blog Awards
- Blogger Bahay Project: Bloggers for Habitat YB Philippines
  Sometime before Christmas 2011 the Philippine Blog Awards laucnhed a project with Habitat for Humanity; called the Bloggers for Habitat YB Philippines – the project aims to raise a home to be built this coming May. A home is one of the most basic things that any creature … any fellow human being needs to [...] […]
- The Blogger Bahay Project (or an explanation on this year’s trophy)
  Ever since the start, the Philippine Blog Awards has always been about giving recognition to blogs worth visiting and reading. And through the years each awards night had a theme. There was One Blogging Nation (2009), Beyond Blogging (2010) and this year it is Bayanihan. Bayanihan is Pilipino word that means community building or nation [...] […]

New Marketing Strategies for Building Brand Communities

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Workshop Outline:

Reservations are now closed…

Philippine Blog Awards